online manipulation

How are opinions manipulated by people and algorithms online?

what is online manipulation?

Online manipulation refers to the act of deliberately influencing or controlling the thoughts, opinions, behaviors, or actions of individuals or groups through online platforms and digital communication channels. It involves the use of a broad variety of techniques, strategies, and tactics to exploit vulnerabilities and manipulate people's emotions, beliefs, and decisions. Online manipulation is often employed for purposes such as political propaganda, advertising, social engineering, or spreading misinformation.

At the SPARTA lab, we're interested in developing a stronger understanding of the processes by which Internet users are manipulated by other users and by platform algorithms (e.g., recommendation systems). Our ultimate goal is to develop technological and policy interventions that are able to protect consumers from manipulation online.


researchers


research output

Peruse the following publications from our lab to learn about our related research and findings.

  1. apophanies-yt.png.jpg
    Apophanies or Epiphanies? How Auditing Methodologies Can Impact Our Understanding of YouTube’s Recommendation Systems
    Sarmad Chandio, Daniyal Dar, and Rishab Nithyanand
    International AAAI Conference on Web and Social Media (ICWSM), 2024
  2. morbid.png.jpg
    The Morbid Realities of Social Media: An Investigation into the Misinformation Shared by the Deceased Victims of COVID-19
    Hussam Habib, and Rishab Nithyanand
    International AAAI Conference on Web and Social Media (ICWSM), 2023
  3. misogyny.png.jpg
    Pathways to Radical Misogyny: How Participation, Interaction, and Perception in Online Communities Increase Radical Behavior
    Hussam Habib, Padmini Srinivasan, and Rishab Nithyanand
    ACM Conference on Computer Supported Cooperative Work (CSCW), 2022
  4. vaccines.png.jpg
    Relationships Among Vaccination Attitudes, Social Media Use, and Activist vs. Radical Behavior
    Ryan Stoldt, Andrew High, Ashley Peterson, Kathryn Biddle, Raven Maragh-Lloyd, Rishab Nithyanand, Brian Ekdale, Timothy Havens, Hussam Habib, and John Thiede
    72nd Annual International Communication Association Conference (ICA), 2022
  5. extortion.png.jpg
    Extortion or Expansion? An investigation into the costs and consequences of ICANN’s gTLD experiments
    Shahrooz Pouryousef, Daniyal Dar, Suleman Ahmad, Phillipa Gill, and Rishab Nithyanand
    Passive and Active Measurement Conference (PAM), 2020