Advertising & Tracking

Our focus is on designing methodologies and performing measurements to improve transparency in the opaque world of online advertising and tracking. In particular, we are interested in illuminating the online data sharing ecosystem.

We are currently working on several projects to (1) uncover tracker-tracker and tracker-advertiser data sharing relationships, (2) identify violations of government and industry imposed regulations on data sharing, and (3) measure the impact of shared data on online discrimination.

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Yao Wang
Yao Wang